Help him go 5 for 5 by keeping him on the list of the 50 Most Influential People in Sales Lead Management.
Quality wins. The quality of leads you attract, the way in which they're classified and passed on to Sales, how they're redirected into nurturing programs. Add the quality of customization -- to expand what your marketing automation systems can do -- and the quality of offers and creative and testing that improve your cost per qualified lead and lower your cost per sale.
Then put it all in the hands of experienced, senior marketers, who know what's working best today in B2B, and...relax. With AcquireB2B as your demand generation agency and an integral part of your marketing team, lead generation is a generation ahead. How far ahead do you need to be?