AcquireB2B Marketing Automation

Mac is a business-to-business lead generation and marketing expert who specializes in helping companies generate more leads and close more sales using the latest marketing strategies, tactics, technology and media.

Mac is founding partner of business-to-business marketing automation services company, AcquireB2B, and CEO of B2B lead generation and marketing consulting firm Mac McIntosh Inc. Mac and his associates specialize in helping companies that sell products or services to other companies, institutions or government agencies to:

• Generate more high-quality sales leads;
• Nurture, score and qualify leads as being sales-ready opportunities;
• Convert more leads into closed sales;
• Track and measure results and ROI.

Mac’s background includes 20+ years of hands-on experience in B2B marketing, direct marketing and sales. His experience includes senior sales, marketing and corporate management positions with companies in manufacturing, media, marketing communications and marketing services.

As a teacher of graduate and undergraduate-level university and college courses, both in the USA and Europe, Mac also conducts dozens of B2B marketing and lead generation workshops, seminars and webinars each year for leading corporations and associations around the world.

Mac writes regularly for a number of leading print and online marketing and business publications, and is publisher of Sales Lead Report®, an e-newsletter with more than 20,000 B2B marketing and sales professionals as subscribers, and Sales Lead Insights®, his award-winning blog.

Recent accolades for McIntosh include being selected as one of the Sales Lead Management Association’s “Top 20 influential people in sales lead management,” BtoB magazine’s “Top 100 in B2B Marketing”.

Mac is a member of the Business Marketing Association, served multiple terms as a chapter president and as a member of its board of directors, and was awarded its Certified Business Communications designation. Mac is also a member of the International Association of Business Communicators, the American Marketing Association, Sales and Marketing Executives International, the Sales Lead Management Association, the American Society of Training and Development and the National Speakers Association.